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Channel: The Global Celebrity 100 2016
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72. Neymar ($37.5 million)

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AthleteIn April, the soccer star won a Webby Award in the sporting category for his official Neymar Jr. website. The combination of his prowess on the pitch and innovation online helped him land a dozen endorsement deals with brands like Nike, Red Bull, Panasonic, Konami and Gillette. Neymar signed a five-year contract extension in July that ties him to Barcelona through 2021.

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