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Channel: The Global Celebrity 100 2016
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82. Kei Nishikori ($33.5 million)

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AthleteThe first Asian player to make a men's Grand Slam final in 2014, Nishikori's role as the top player in Japan helped him rack up a loaded endorsement portfolio that includes 15 sponsors, among them Uniqlo, Wilson, Adidas, Procter & Gamble, Jaguar and Tag Heuer. The renewal of his apparel deal with Uniqlo starting in 2016 is worth eight figures annually. Nishikori is poised to be one of the faces of the 2020 Olympics in Tokyo.

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